Meet Rithm

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The Minimum Viable Workflow

At Rithm, we believe a laser scanning software workflow should begin with the end in mind. Start with the deliverable and work backwards. Strive endlessly to achieve the Minimum Viable Workflow; the workflow requiring the fewest possible button clicks which allows you to produce the document you deliver to your client.
This minimalist approach to laser scanning software development has three critical components. We must:

  • Simplify complex tasks by eliminating every keystroke and function which is not directly related to the creation of a deliverable. Less is more.
  • Automate repetitive tasks by developing robust feature extraction algorithms.
  • Visualize the beautiful result you just created in a report, formatted exactly the way your client requested.

The days of needing ten software packages to produce a professional 3D laser scanning result are numbered. Rithm has chosen to build on top of the robust, highly versatile, SCENE Software as offered by FARO Technologies. In the coming months and years we will provide contractors, surveyors, engineers, and inspection companies with the Apps they need to deliver end-to-end results for their clients.

Meet Philip Lorenzo


Philip Lorenzo | Founder graduated with his degree in Civil Engineering from the University of California at Berkeley. He immediately began working for McCarthy Building Companies, helping build Kaiser Permanente’s flagship hospital in Oakland, CA. McCarthy had big dreams and aggressive technology implementation goals for this project and in 2011 they acquired their first FARO laser scanner. Philip quickly found that using OEM software to extract the information they needed from the scan data and deliver actionable information to his superiors was both tedious and time consuming. Two years later, Rithm was born. The goal was simple. Create plugins which simplify and automate these workflows for the masses, allowing others to reap the benefits of their laser scanner acquisition, without all the hassle.

You can find Philip in any number of local Bay Area coffee shops, nerding out on code and dreaming up ways to democratize the use of laser scanning through simple, automated, and visually appealing software apps. So his work doesn’t stray too far from the needs of the end user, he offers training and consulting services related to 3D laser scanning and speaks at various conferences throughout the country.